Globus Fashion – Revamping Digital Presence for India’s Iconic Apparel Brand

Modernizing a Legacy Brand for the Digital-First Consumer Scalable E-Commerce, Seamless Experience, and Style-Centric Design

Services Provided

Client Vision

Globus Fashion has been a pioneer in Indian retail fashion since 1998. The brand envisioned a clean, intuitive, and style-forward online store that not only showcased its diverse apparel range but also delivered a luxurious yet accessible shopping experience to customers nationwide.

Business Overview & Requirement

With operations in 29 cities across India, Globus Fashion offers a wide range of casual, ethnic, and premium fashion for men and women, alongside jewellery and accessories.

The client required a digital platform that could –

Challenges We Faced

Redesigning Globus Fashion involved transforming a traditional retail identity into a high-performance, visually immersive online shopping experience.

Fragmented Digital Presence

The brand lacked a unified, high-performing online experience.

Outdated UI

The previous platform did not reflect the modern, fashion-forward image of Globus.

Complex Catalog Management

Large inventory required structured categorization for smooth navigation.

Limited Customer Retention Tools

Absence of account features and targeted promotions.

Solutions

Our team at Qonsult Blockchain Solution rebuilt Globus Fashion’s digital presence through a comprehensive e-commerce overhaul.

Responsive Web Design

Delivered an adaptive UI for desktop, tablet, and mobile users.

Product Catalog System

Developed a scalable database with high-quality visuals and detailed product info.

Secure Shopping & Checkout

Integrated cart functionality with SSL-encrypted payment gateways.

Promotional Modules

Designed banner management for seasonal campaigns and flash sales.

Customer Accounts

Enabled user registration, order tracking, and personalized preferences.

SEO Optimization

Enhanced content and site structure to boost organic reach and traffic.

Results Achieved

Stronger Digital Identity

Created a contemporary, brand-consistent online presence that reflects Globus’ heritage and modern appeal.

Increased User Engagement

Improved site navigation and visuals led to higher session durations.

Higher Conversions

Streamlined checkout flow and promotional campaigns drove more completed purchases.

Operational Efficiency

CMS-based backend enabled the team to update products and offers independently.

Enhanced Customer Retention

Account features and targeted deals strengthened customer loyalty.

Tech Stack We Used

Key Features of the Project

Responsive Design

Optimized for seamless accessibility across all devices.

Product Catalog Management

Clear categorization with detailed product listings and high-res images.

Promotional Banners

Dynamic sections for new arrivals, sales, and festival campaigns.

Secure Checkout

Multi-option payment gateway integration.

User Accounts

Track orders, manage preferences, and save wishlists.

Contact & Support Integration

Quick support via forms and assistance channels.

Conclusion

Globus Fashion’s digital transformation successfully merged heritage with modern retail innovation.

The new platform reflects the brand’s timeless aesthetic while providing a scalable, secure, and conversion-driven e-commerce experience tailored for today’s fashion-conscious consumers.

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