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Globus Fashion

Revamping Digital Presence for a Leading Indian Apparel Brand

Globus Fashion is a prominent Indian retail clothing store chain, established in 1998 and based in Mumbai. The brand offers a wide range of casual, occasional, traditional, and premium clothing for men and women, coupled with jewellery and fashion accessories. With a strong presence across 29 cities in India, Globus Fashion has been a pioneer in bringing contemporary fashion trends to the Indian market.

Project Scope

Our team was tasked with designing and developing a comprehensive e-commerce platform that would

Showcase Globus Fashion's diverse product offerings in a user-friendly manner.

Provide detailed product information to assist customers in making informed purchasing decisions.

Facilitate seamless online shopping with secure payment gateways and efficient checkout processes.

Highlight promotional offers and discounts to attract and retain customers.

Design & Development Approach

Responsive Design

Ensured the website is accessible and functions smoothly across various devices, including desktops, tablets, and smartphones.

Product Catalog Management

Organized products into clear categories with high-quality images and detailed descriptions.

Secure Shopping Cart and Checkout

Implemented a user-friendly cart system with secure payment gateways to facilitate smooth transactions.

User Account Features

Allowed customers to create accounts, track orders, and manage their preferences.

Search Engine Optimization (SEO)

Optimized website content and structure to improve visibility in search engine results.

Key Features Implemented

1

Homepage Overview

Introduced visitors to the scope of products offered, emphasizing the brand's commitment to quality and style.

2

Product Details

Provided comprehensive information on each product, ncluding specifications, pricing, and high-resolution images.

3

Promotional Banners

Highlighted ongoing sales, discounts, and new arrivals to engage customers.

4

Contact and Support

Integrated easy-to-access contact forms and support channels to assist customers with inquiries and services.

Outcome

The completed e-commerce platform offers a clean, professional, and engaging online presence that aligns with Globus Fashion’s commitment to quality and service. By focusing on clarity and ease of use, the site effectively communicates the benefits of their fashion offerings and encourages potential customers to engage with the brand.

Technology Stack

Frontend

HTML5, CSS3, JavaScript

Backend

PHP with a MySQL database

Content Management System (CMS)

WordPress

E-Commerce Integration

Utilizing secure payment gateways and shopping cart functionalities

Hosting

Linux-based server with Apache

Security

SSL encryption for secure data transmission

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